Security and Peace of Mind
Every commercial and every advertisement for every company does something strange. Now I’m sure you all have noticed this before, but they’re all trying to sell something other than their actual product.
For instance. I saw a commercial for Jaguar. They showed a driver wearing nice clothes with a fashionable haircut. Everything about the scene seemed expensive down to the cufflinks and the actor’s perfect smile. It dawned on me that the commercial was not trying to pitch the car to me. Otherwise it would have made reference to the drive train and fuel economy. Rather, it was selling me luxury and pride.
It made me think to myself, “What am I really selling people?” When it comes down to it, I am selling protection for families and peace of mind for my clients. I believe that all of that can be summed up in one word: Security.
I give people security – security for their families, and security for their hearts. That is what I love.
Every time I explain what I do for someone, I say it with their family in mind. Many of my clients are very concerned about money. And in explaining the benefits of what I am doing in monetary terms, I am further providing security by easing those troubled minds as to the cost-effectiveness.
I am a family man. I do everything I do because I love my family and want to provide for them. I just happen to enjoy and excel at Estate Law. That is how I can provide for my family. I know that many fathers, mothers, wives and husbands feel the same way. In some cases sons and daughters feel this stress, and I have taken it upon myself to provide security for each and every one of them.
People need peace of mind and security in order to flourish.
Call me and let me give you that security!